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Instead, track growth rates over 3, 6, and 12 months to see which SKUs are consistently climbing.",{"type":19,"attrs":513,"content":514},{"textAlign":21},[515,519],{"text":516,"type":25,"marks":517},"Outperformers ",[518],{"type":385},{"text":520,"type":25},"show where demand is naturally expanding.",{"type":19,"attrs":522,"content":523},{"textAlign":21},[524,528],{"text":525,"type":25,"marks":526},"Underperformers ",[527],{"type":385},{"text":529,"type":25},"can point to gaps — maybe customers wanted the complementary product you don’t yet stock.",{"type":19,"attrs":531,"content":532},{"textAlign":21},[533,537],{"text":534,"type":25,"marks":535},"Cross-SKU analysis",[536],{"type":385},{"text":538,"type":25}," reveals patterns (e.g., “customers who buy Product A almost always add Product B”). That’s a clue for bundles or logical next releases.",{"type":19,"attrs":540},{"textAlign":21},{"type":377,"attrs":542,"content":543},{"level":379,"textAlign":21},[544],{"text":545,"type":25,"marks":546},"Using seasonality and product lifecycles",[547],{"type":385},{"type":19,"attrs":549,"content":550},{"textAlign":21},[551],{"text":552,"type":25},"Every product has a natural rhythm. Some categories peak around holidays; others are evergreen. Overlaying sales data with calendar seasonality helps you plan launches that align with demand cycles.",{"type":19,"attrs":554,"content":555},{"textAlign":21},[556],{"text":557,"type":25},"Also consider lifecycle stages:",{"type":392,"content":559},[560],{"type":395,"content":561},[562,569],{"type":19,"attrs":563,"content":564},{"textAlign":21},[565],{"text":566,"type":25,"marks":567},"Introduction → Growth → Maturity → Decline.",[568],{"type":460},{"type":19,"attrs":570,"content":571},{"textAlign":21},[572],{"text":573,"type":25},"If one of your core products is approaching maturity, the next best product should step in to sustain growth momentum.",{"type":19,"attrs":575},{"textAlign":21},{"type":377,"attrs":577,"content":578},{"level":379,"textAlign":21},[579],{"text":580,"type":25,"marks":581},"Segmenting your customers for clues",[582],{"type":385},{"type":19,"attrs":584,"content":585},{"textAlign":21},[586],{"text":587,"type":25},"Different customers buy differently. Segmenting sales analysis reveals:",{"type":392,"content":589},[590,601,612],{"type":395,"content":591},[592],{"type":19,"attrs":593,"content":594},{"textAlign":21},[595,599],{"text":596,"type":25,"marks":597},"High-value customers",[598],{"type":385},{"text":600,"type":25},": What are their favourite SKUs? Launching variants here deepens loyalty.",{"type":395,"content":602},[603],{"type":19,"attrs":604,"content":605},{"textAlign":21},[606,610],{"text":607,"type":25,"marks":608},"First-purchase items",[609],{"type":385},{"text":611,"type":25},": Gateway products that bring new customers in — expanding this range can accelerate acquisition.",{"type":395,"content":613},[614],{"type":19,"attrs":615,"content":616},{"textAlign":21},[617,621],{"text":618,"type":25,"marks":619},"Upsell drivers",[620],{"type":385},{"text":622,"type":25},": SKUs that consistently appear in larger baskets suggest where bundles or complementary launches make sense.",{"type":19,"attrs":624},{"textAlign":21},{"type":19,"attrs":626,"content":627},{"textAlign":21},[628],{"type":439,"attrs":629},{"id":630,"alt":31,"src":631,"title":31,"source":31,"copyright":31,"meta_data":632},148851220307564,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F290492147191527\u002F2048x1152\u002F6a10b84a37\u002F09-10-25-pt3.png",{},{"type":377,"attrs":634,"content":635},{"level":379,"textAlign":21},[636],{"text":637,"type":25,"marks":638},"How Kaleidoscope helps",[639],{"type":385},{"type":19,"attrs":641,"content":642},{"textAlign":21},[643],{"text":644,"type":25},"Kaleidoscope connects your sales, product and stock data in one place. That means you can see growth trends clearly, delve into product metrics and forecast demand for potential new products — without juggling endless spreadsheets.",{"type":19,"attrs":646,"content":647},{"textAlign":21},[648],{"text":649,"type":25},"Instead of guessing what’s next, you can back decisions with data and plan with confidence.",{"type":19,"attrs":651,"content":652},{"textAlign":21},[653],{"text":654,"type":25,"marks":655},"Conclusion",[656],{"type":385},{"type":19,"attrs":658,"content":659},{"textAlign":21},[660],{"text":661,"type":25},"Your next best product isn’t hiding on TikTok or in your competitor’s store — it’s already hinted at in your own sales data. By analysing trends, seasonality, and customer behavior, you can cut the guesswork out of product expansion.",{"type":19,"attrs":663,"content":664},{"textAlign":21},[665],{"text":666,"type":25},"The result: smarter launches, stronger growth, and fewer costly mistakes.",{"type":19,"attrs":668},{"textAlign":21},{"type":377,"attrs":670,"content":672},{"level":671,"textAlign":21},4,[673],{"text":674,"type":25,"marks":675},"About Kaleidoscope",[676],{"type":385},{"type":19,"attrs":678,"content":679},{"textAlign":21},[680],{"text":681,"type":25},"Kaleidoscope Solutions™ is a financial modelling platform that builds a true structural representation of a business — from existing spreadsheets, in minutes. Powered by AI you can rely on, it creates a model businesses can interrogate, defend, and evolve with confidence, rather than a formula-based approximation. Built for finance today, with the same foundation designed to support every team that models — sales, operations, and planning — as it moves towards commercial launch.","Insights & Analysis","blog","5",{"id":686,"alt":687,"name":31,"focus":31,"title":31,"source":31,"filename":688,"copyright":31,"fieldtype":345,"meta_data":689,"is_external_url":43},205800755027234,"alice","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F290492147191527\u002F600x604\u002F7c5d241a5e\u002Falice.webp",{"alt":687,"size":690,"title":31,"source":31,"copyright":31},"600x604","2026-02-25 00:00","how-to-predict-your-next-best-product","blog\u002Fhow-to-predict-your-next-best-product",10,[],148842314516910,"6162da32-9008-41d1-aebf-76fb9cdd9487","2026-02-25T14:38:15.556Z",[],1788445486763]